Content marketing has become a cornerstone marketing approach in the world of business, and for good reason: It’s a cost-effective method of getting new clients to notice the company while keeping current customers engaged with valuable information. However, for the bloggers, it can be a pain to come up with new ideas. With content so widespread on the internet, it’s challenging to develop new topics or new spins on old issues.
A lot of the real value of a blog’s content is in how unique or exciting it is. If your content doesn’t interest your core audience, then it’s not doing its job. Below, nine professionals from Young Entrepreneur Council share advice on how to come up with some unique and engaging blog content ideas, and explain how these ideas can help attract a new audience.
Young Entrepreneur Council members share top strategies for creating blog content that will inspire readers.
1. Look Up What Your Audience Is Searching
Research is key. Make sure the story you are telling or teaching has value to the market you want to attract. Make sure that the same content is not used everywhere. If it is, make sure you have a unique take on it. It takes a long time to write quality content. It is worth the beginning steps of doing the research as to what the audience wants to hear about. Look up what your audience is searching and write articles based on that. – James Guldan, Vision Tech Team
2. Be Active In Your Consumer Base
The best way to think of new ideas is to be active in your consumer base—through message boards and newsletters you are able to stay on top of the online chatter surrounding your industry. For example, our COO and marketing manager are active in Support Driven, a community for customer support professionals. It’s been an incredible source of ideas. – Jonathan Steiman, Peak Support
3. Develop Your Audience Personas
Instead of churning out blog posts simply for the sake of having a blog, be strategic about the kind of content you’re introducing, which starts with knowing your audience. Develop and flesh out your target audience’s persona(s)—who are they, what are their pain points, what keeps them up at night, what answers are they looking for? Provide relevant, timely, targeted content that has the information your website visitors are looking for. The blog is also a great place to offer premium, downloadable offers in exchange for contact information, so you can continue to nurture leads while providing value. – Traci Beach, Craft Impact
4. Bring In Influential Guest Writers
We found that by bringing in guest writers who have influence in their niche communities, we are able to have the most eyes on our blog. This also brings additional readership to our blog that we wouldn’t normally have without the guest writer. We try to showcase guest writers from different areas to keep our blog fresh and exciting. – Kyle Michaud, Experience Expositions
5. Tie Your Content To Trending Topics
If you only cover subjects directly related to your business, you risk limiting your audience. Talking about topics that are in the news or part of popular culture can make your blog relevant to more people. An obvious example is that everyone has been talking about topics related to Covid-19 and quarantine. However, there are always trending topics such as cultural and sporting events, upcoming holidays, tax season or problems that are shared by many people. You might offer commentary on a topic, answer FAQ or think of a unique angle to connect something to your business or a product or service you’re promoting. – Kalin Kassabov, ProTexting
6. Check Most Upvoted Questions On Quora
Give the people what they want with Quora. We go to Quora and review the most upvoted questions. Our strategy is adjusted based on what people are looking to read and questions that need answering, then we find ways to answer these questions with stories or metaphors that work in our field of expertise. Often, we broaden our audience without even knowing it, because we frame our expertise in new ways, answering these prompts. Consider the example of how to employ best practices for SEO, which is my field, then check Quora questions for more specifics. From this place, you write your content with personal stories that make the point or answer the question in new ways. We have used this trick for blogs and even for e-books. – Matthew Capala, Alphametic
Our content teams look at industry conferences and check out their agendas. The session titles are often the pain points, topics and trends that customers are talking about. They’re also a good indication of the keywords you should use in your content, which will help you boost your SEO for the content. For more ideas, look at the conference hashtag on social media to see what comments people had about the sessions after the conference is over. You’ll get a really good sense of what hit the mark and what didn’t, and can plan accordingly. – Thomas Griffin, OptinMonster
8. Partner Up With Other Industry Brands
When we want to create an extremely engaging piece of content, we partner up with brands in our industry and write joint guest posts. We’ve found success using this strategy because even similar businesses can have drastically different audiences. In this situation, you’ll have two teams from different companies brainstorming and coming up with original, thought-provoking content. The ability to reach more people across multiple websites helps us bring new visitors back to our site, where we try to convert them into customers. – John Turner, SeedProd LLC
9. Utilize Twitter Hashtags
It’s a good idea to go to places like Twitter and use hashtags to find out what people are saying about a product or niche. Very often, you’ll find people expressing their frustrations and talking about pain points. These conversations are extremely valuable as you can build content that answers these people’s questions. Once you’ve built a suitable post or reply to their question, share it with them by replying to them directly. You won’t just create content that helps people—you’ll also build a connection. – Syed Balkhi, WPBeginner.
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