We all use Online payment methods at least once in our modern-day, and most of us use it in the belief that it’s Secure and easy to use. Everyone uses it just like that, but only a few understand its value and the technology and process behind it. When asked what Payment Gateway is, an educated person can easily say it’s a middleware between User’s bank and merchant’s bank transaction simply by hearing the word Payment gateway. But does this Interpret what a payment gateway is exactly?
In Simple Terms, a Payment Gateway is a Service provided by different E-Commerce Application service providers which takes care of Card Payments/Direct Online Payments and processes it with merchant’s/Banker’s provided with various Encryption options like RSA, AES, and DES, although you can check your card’s BIN code by yourself, as well. But for other complex matters, the most common example that each one of us might have noticed during online payment is AES-256 Bit Encryption (Recent and most secure encryption type incorporated by famous service provider One97 Communication LTD).
Choices are abundant; the decision we make to choose the apt service provider based upon our business process would be the first phase of determining the payment process. We have a curated list of E-commerce Application service providers who play the key role in our current Indian market and have covered their Whereabouts, Holdings, Popularity, security, and so on.
You will learn:
CCAvenue Payment Gateway:
CCAvenue is the Primordial of providing Payment Gateway available in India, initially Launched in 2001, and plays its role to date. CCAvenue has come up with a very long journey in this field, which in all these years has enhanced its process at perfect time intervals ensuring its place in the market. They have their hands in almost all payment options and support all kinds of banks that are operational out there. CCAvenue is still being preferred for its reliable Payment gateway that is being tried and tested in India, which is being used by high-volume E-commerce site – Snapdeal.
The major Advantage is CCAvenue Supports Multi-Currency and different payment options from over 7 banks, 100+ Debit cards, 53+ Net Banking, 4 cash cards, 2 mobile wallets, and 40+ Banks IMPS. And the Top Recognizable clients are MakeMyTrip, AirAsia, Red bus, Myntra and Snapdeal.
PayUbiz Payment Gateway:
The IBIBO conjunction with co-founders Launched and Rolled out PayU Payment gateway to India in 2011, and so far, covered and have a base of 4000 Merchants. Their key feature “Pay with PayUMoney,” which simplified the process of creating invoices and sending payment links to customers much easier with an uninterrupted response from the support. Though being a conglomerate and having a 25billion net worth, PayUBiz is mostly used by startups in India like Zomato, OLX, Jabong, etc. Their products include PCI-DSS certified payment gateway, which is an Anti-fraud system. And an Online Visa/MasterCard Acquirer.
EBS Payment Gateway:
EBS payment gateway owned by Ingenico (a Brand that a retailer/a bank merchant will rely on to fulfill their Hardware needs and whatnot, the biggest conglomerate and a global leader in payment processing services. EBS payment gateway has its own customer base in foreign countries and a minimal base in India because people prefer to go up with the one who provides services at much more affordable rates than those who own a process that is easy to adapt.
Ingenico will not be able to simplify their EBS Payment gateway process just to increase their customer base, but they can choose the other option – Providing service at an affordable price and a comparingly relatable price as compared with its competitors in the market. Their Noticeable customer is Firstcry.
DirecPay Payment Gateway:
It is an integrated online payment gateway solution that mainly focuses on the customer base in India. DirecPay’s integrated suite of multiple payment options gives merchants an Easy and Convenient option to grow their Online Business. DirecPay is one of the First Indian payment solutions providing a Credit card Payment gateway integrated with debit cards, Net Banking, and Mobile payments fast, reliable, and secure passage for processing E-commerce Payments.
ZaakPay Payment Gateway:
The company based in New Delhi and Bangalore has started to provide its services and launched its first product, WebPay, a credit and debit card processing service. It also launched MPay, an integrated solution for mobiles to provide uninterrupted services like Credit, Debit, and Net Banking payments.
Launched in Bangalore (2014), Razorpay is a Financial technology company which provides payment solutions allowing businesses to accept, process, and disburse all kinds of Payments. Razorpay is the only India Focused company which has been selected by Y combinator and has been funded by many resources like Seed funding, Venture capitalist, and more.
Razorpay is started in the motive to revolutionize payment service and provide affordable service for small businesses, Startups, and other SMEs like Schools, organizations, training centers to start accepting Online Payments easily and securely. The idea of creating Razorpay started when the founders compared the US-Based Payment system as unsuitable for the Indian market compared to Western countries when it comes to credit card penetration, 2-step Authentication, multiple local payment options, and Strict regulations.
In order to reduce the headache and simply the process of joining and gaining the payment service provided by Razorpay is much simpler than any other service provider in the Indian Market, which has now reduced the payment failure rates, pricing availability is so much transparent. Indian Users can start accepting payments the very moment they sign-up with Razorpay after successful verification of documents where the entire process is completely online, and implementation of these payment services into their APIs and tools is straight forward.
We have seen the legacy genesis process that’s still being here and the new processes too, and if we are the authority of choosing a payment gateway service to our New E-commerce website, then the choice would be RazorPay.